LinkedIn positioning audit

See what a recruiter actually understands from your profile.

ProfileLens identifies the strengths your profile proves, what blurs your positioning, and the corrections to make first — read the way a hiring manager skims, not the way you wrote it.

No account ±30 seconds Data & privacy below

6 scored dimensions 3 ranked priorities 5 ready-to-paste rewrites 0 account needed
profiles analysed
average score /100
live · updated every 30 s
Sample report

Not an opaque grade. A recruiter reading you can challenge.

The report starts from what is visible in your profile, exposes where it drops off, and turns the diagnosis into concrete corrections.

Thandi Mokoena (fictional profile, stock photo)
Thandi Mokoena · fictional profile · stock photo
Product Marketing Manager · SaaS B2B
Readability score Solid base

3 priorities to gain recruiter impact.

Headline14/20
Target role visible.
Move the SaaS B2B speciality earlier.
About11/20
Expertise not yet credible.
Open with your two strongest results.
Experience14/20
Results present.
Spell out your decision-making scope.
Skills10/20
Signal too scattered.
Align your top three with the target role.
Credibility11/20
Little external validation.
Get two contextual recommendations.
Consistency12/20
Trajectory readable.
Link your last two transitions explicitly.
3priorities ranked by impact
6tips, one per dimension
5blocks ready to rewrite

Fictional example showing the reading level and report format. Every recommendation links back to something found in the profile.

Straight from the tool

Real output. Not marketing copy — actual product runs.

Below: what ProfileLens produced for a test profile and a real job advert. Unedited.

Recruiter verdict

“Strong project management background in construction and mining, with experience in leading large-scale programmes and managing teams, but could benefit from more detail on achievements and impact.”

Audit run, 2026-09-07
Construction PM profile · six dimensions scored

Verbatim tool output — headline 10/20, About 18/20, overall 78/100.

Cover letter excerpt

“With over a decade of capital project delivery, I have a proven record of holding budgets: at CUT I managed a R200m+ infrastructure programme across four concurrent sites, with NEC4 contract administration and monthly EXCO reporting… I am eager to deepen my CCS Candy proficiency in the context of your Western Cape programme.”

Pro apply run, 2026-09-07
Senior PM advert · CV in, letter out

Verbatim tool output. Note the honesty: the CV lacked CCS Candy depth, so the letter says so — it doesn't invent it.

Built for how SA hiring actually reads

The publications recruiters in your sector actually respect.

ProfileLens reads your profile against the conventions of your field — the vocabulary, the seniority signals, the proof that counts in each sector's press.

Construction & QS Civil Engineering · SAICE The civil engineering profession's journal
Mining & Engineering Mining Weekly Creamer Media — the sector's paper of record
Fintech Finweek Finance & business — where deal-makers read
Retail RetailBrief Africa Trade intelligence for retail decision-makers
Health SA Medical Journal SAMJ — clinical authority since 1884
Logistics FleetWatch Transport, fleet & supply chain operations
Public Sector SA Government Gazette — regulation, appointments, procurement
Energy ESI Africa Power, renewables & utilities across the continent
Agriculture Farmer's Weekly Since 1911 — the agri standard
Media The Media Online Industry voice for SA media professionals
Legal De Rebus LSSA — the attorneys' profession journal
Education The Conversation University research, written by academics

Publications named for sector context only. No affiliation or endorsement is implied; trademarks belong to their owners.

The full report

You know what helps you, what penalises you, and what to publish instead.

01

Understand the market read

Six criteria scored and explained, with one concrete tip per dimension.

02

Identify the real blockers

The three problems costing you the most clarity, with quotes from your own profile and prioritised fixes.

03

Rewrite without starting over

Three headlines, an About section, and your key experiences — restructured, ready to adapt and publish.

Two levels of reading

The free audit shows where your profile drops off. The expert report helps you fix it.

Free audit

R0

No account, ~30 seconds

  • Overall score and six dimension scores
  • Top three problems, ranked by impact
  • First fix to apply today
  • · Detailed justification per score
  • · Rewritten headlines, About, experiences
  • · Job-tailored cover letter + CV

Pro subscription

R199 /month

For active job hunters. Cancel anytime.

  • Everything in the expert report
  • Paste any job description + your CV
  • Cover letter written for that job
  • CV restructured to match
  • Up to 10 applications a month
  • Every output saved to your history
Go Pro — R199/mo

Payments via PayFast (card, Instant EFT, SnapScan). Subscription is R199/month, 10 applications monthly, cancel anytime.

FAQ

What ProfileLens does — and what it doesn't claim to do.

What do I get for free?
An overall score, six sub-scores, a short diagnosis, and your first action. You see these results before deciding whether the expert report is useful to you.
What's in the R149 report?
The detailed justification of every score, your three priority problems, three headline proposals, a rewritten About section, your key experiences reformulated, and a final recruiter verdict.
Does ProfileLens invent results to improve my profile?
No. Recommendations start from the content you provide. When information is missing, the proposals invite you to complete it — they never present it as fact.
What happens to my data?
The URL or text you provide, your result, and your email (if you order a report) are stored to generate, deliver, and retrieve your report. You can request deletion or anonymisation at any time.

Your profile is already being read. Know what it says before your next application.

Analyse my profile — free